You've worked hard building your site, and your web address is on all your business cards. Now you'll need to leverage ongoing, traditional advertising channels to bring that web presence to your target audience, right? Not anymore. A shift towards the greater accountability of digital marketing - particularly search engine optimization - will allow you to match your products and services to consumers that are actively searching for them. Welcome to the trackable ROI of SEOIs your web site bringing you the traffic your business needs?
Don't work for your website when your website can work for you.
In Google alone, there's an average 263 million unique searches performed every day. The critical question is: how many potential customers are searching for commodities that you offer? If you're not found on the first page of Google, then as far as they're concerned your company doesn't exist.
Getting listed for what your potential customers are actual searching for is key; therefore, identifying your niche's highest-traffic search terms is the cornerstone to carving out your company's space in the natural search engine rankings. If you need help determining your business's most profitable keywords, give us a call; Mon-Fri, 9 to 5 at (514) 400-0852. One of our available staff will be more than happy to get you started.Don't hide from your most targeted customer base.
No other form of advertising comes anywhere near reaching the sheer numbers of consumers that the internet does. 73.9 % of the North American population are internet users *.
Consequently, it's crucial to work with a search marketing team that walks the talk in order to establish the investment of a solid, healthy, long-term online presence.
A compelling, professionally designed web site is practically a necessity to compete in today's market; however, unless your site is optimized to rank on the first page of the natural search engine results for the keywords relevant to your niche, you're missing out on an immensely substantial, and rapidly growing portion of the market.* As of June 30, 2009 - Internet usage information courtesy of Internet World Stats, Nielsen Online, ITU, Computer Industry Almanac, and trustworthy local sources.
The bottom line? Your business lines ringing, new customers walking through the doors of your commercial establishment, and orders being placed for goods and services through your site.Collapse all | Expand all
Internet Marketing Begins with Search Engine Optimization
A solid web presence begins with web standard, future proof, ethical SEO techniques geared to achieving the highest possible rankings in natural SERPs.
Optimizing a site can be likened to streamlining an engine block. Every "piston" and "cylinder" is honed to perfection to give your site the best possible performance. Once the on-page optimization process is complete, your site (or engine block) will need fuel. A website's fuel comes in the form of relevant, trusted, high quality backlinks.
To put this in the simplest terms, every website that links to yours is interpreted by the search engines as a vote. The more votes (backlinks) that your site has from high quality, search engine respected, relevant sites, the more your optimized (engine block) will have the chance to really demonstrate its abilities, and push ahead of the competition in the natural rankings. Without a comprehensive linking campaign, your high performance site may be sitting at the starting gate waiting for a push for a very long time.
A Synergy of Internet Marketing Strategies Brings the Highest Conversions
Quality backlinks are generated both directly and indirectly, reaching from our complete suite of internet marketing services, including:
- Social media marketing (SMM)
- Social media optimization (SMO)
- Article marketing
- Press release marketing
- Blog Publishing
- Niche directory submission
A holistic internet marketing campaign addresses site architecture and usability standards for optimal conversion rates, as well as creates helps to create the online buzz that will land you more customers and help brand your online identity.
Top ranking in the SERPs is only the beginning
Search marketing success cannot be measured solely by boosted internet traffic stats. Once your site is optimized and visible in the organic listings, the resulting increase in targeted visitors will begin to make decisions based on your site's content, including it's user-friendliness, its information architecture, its visual design and overall marketability.
An abundance of actionable factors are available to engage your site's visitors on their path to becoming converting customers, some before a search engine result is even clicked on. Your first opportunity for engagement presents itself in the form of captivating titles and meta descriptions - the last is often the functionality of an order form.
Dramatic traffic increases are but a stepping stone to the ROI offered by search engine optimization.
Our highly qualified and experienced Montreal SEO team works hard to ensure that your dreams of success become reality. At Springboard SEO, we take pride in our work, and our greatest satisfaction comes from the knowledge that we have helped countless companies capture their share of the online market.
Search engine optimization services we offer
Every website has its own unique architecture and set of strong and weak points, therefore the selection and priority of optimization services will vary from site to site, as will SEO pricing. An analysis, or SEO audit, of your site will reveal any detrimental on-page or off-page road blocks negatively influencing the health of your site's web presence. Some of the most important factors to be considered in any thorough search engine optimization services package are listed below.
Basic off-page SEO considerations
- Keyword research
- Domain name age, health & trust
- Link popularity & PageRank & backlink authority
- Social Media Optimization (SMO)
- Competitive landscape
Basic on-page SEO considerations
- Keyword research and data architecture implementation
- Copywriting & content developement
- W3C recommendations, including strict, valid & semantic web standard markup
- Tableless layouts & optimized cascading style sheets (CSS)
- Duplicate content elimination
- Url structure, including mod_rewrites and canonicalization
Please consult our SEO Services page for more details on the SEO components above.