About Montreal Based Springboard SEO
At Springboard SEO, we consider it a privilege to play such a vital role in the growth of so many businesses in this flourishing era of the World Wide Web. The long term growth of our clients' businesses is priority number one.
Business relationships built on trust, dependability & results
With years of Internet Marketing experience, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), W3C Web Standards practices, and Social Media Optimization (SMO), we're qualified to help you achieve the highest numbers of targeted traffic as well as optimal conversion rates for your Business to Business (B2B) or Business to Consumer (B2C) internet presence.
Contrary to the prevalent, production-line style of out-dated and unethical SEO firms, we prioritize strong client communication, creating lasting business relationships built on trust, dependability, and results. The purpose of SEO should not be to convince the search engines that your site is the most relevant; but rather, to optimize your site to be the most relevant in your market. As a full-service SEO firm, we focus on generating the highest number of qualified leads for our clients through optimal search engine rankings, with the ultimate goal of maximizing site conversions and revenue. Internet traffic that results in sales is the only internet traffic that counts.
More Bang For Your Buck
Many sketchy SEO companies like to levy a default monthly maintenance charge, which often in reality is nothing more than an unecessary, exorbitant insurance policy. The supposed logic here is that if a company is willing to pay $10 000 monthly in Google paid listings, then they would be happy to pay just $1000 per month for maintenance that is actually unnecessary. At Springboard SEO Company in Montreal, we do not subscribe to this type of highly unethical profit model. Equally ludicrous is the fact that many supposed search engine optimization companies offer only monthly payment options.
Once a site's core architecture has been optimized, there is no substantial maintainance to be done to it. Content may be added, your site may grow in volume and diversity along with your market, newly discovered niches may be targeted on your site for your profitable returns, and many other opportunities for investing in your online presence will be available to you; however, the main structure and hierachy of your site will not require remodeling or maintainance to keep it "ticking".
Search engines do modify their algorithms from time to time, and the web sites that drop on the indexes as a result of these changes are often the sites that have used substandard or unethical methods to achieve placement, and thus suffer the consequences. When the foundations of a site are built and optimized according to Web Standard specifications and Webmaster Guidelines, it's will never need remodeling. If your site loses ranking on the SERPs on account of your competition's optimization advancements, then of course, measures must be taken to keep you ahead of the pack. If fluctuations in Google's algorithms occur, or if your competitors improve their online presence to such a degree that your rankings are negatively affected, then a reassessment of your site may be necessary.
Certain factors may influence requirements for additional on page or off page optimization, however this is not necessarily a regular occurance, and is at a fraction of the initial investment. Some factors that favour additional optimization include:
- Branching out into new products or services within your market (often occurs once web site owners see the potential ROI from SEO with their own eyes)
- Regaining top positioning from newly acquired competition for prized keyword placement
- Addition of pages or content to site, including blog posts
- Targeting additional vertical markets (niches) within your segment for an even greater ROI
- Marketing your site through different proven social medi channels
We take pride in continually adding quality, highly indexed sites to the internet, on top of helping to make your vision a reality.