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A Backlink is an incoming, or inbound hyperlink from an external website. Backlinks help increase web traffic, and are considered by many search engines as votes towards increased link popularity, which can result in higher search rankings.
Backlinks are the cornerstone of Google's original PageRank algorithm, an innovation which was instrumental to Google's early success.
Search engines have greatly improved their methods of detecting link schemes, particularly with Google's recent Penguin update, which continually removes spammy sites from the search engine's index. Participating in any of the following link schemes is strongly discouraged, as you run the risk of being hit with a search engine penalty.
The best way to earn backlinks is by offering useful, quality web content, that attracts attention and links naturally.See also: PageRank, spamdexing Top
Usually considered to be an unethical practice, the bait and switch technique consists of using link bait or some other viral marketing ploy to accumulate numerous backlinks to a specific page, only to redirect the page to another, less inspiring page, at a later date.Top
A banner ad is a type of web advertising, in the form of relatively large, rectangular graphic ads that stretch horizontally (leaderboard) or vertically (skyscraper) across the sides of websites. Banner advertising is a popular form of affiliate marketing, where advertisers make payments according to either cost-per-click (CPC), cost-per-action (CPA), or cost-per-impression (CPI) methods.
Banner blindness describes the tendency many people develop of ignoring banner ads on websites, either consciously or otherwise.Top
Bing is a search engine that was released by Microsoft in 2009, replacing its former Live Search. Bing also powers the Yahoo! search engine, Apple's Siri, and web searches from within Facebook.Top
Short for 'Web Log', a blog is a website, or section of a website, where entries are made on a regular basis, in the style of a journal. Many popular blogging platforms are available that make setting up and publishing to a blog simple and enjoyable, notably Wordpress, Movable Type, and TypePad.
Since its emergence in the late 1990s, blogging has made publishing simple, and widely available to non-technical individuals and businesses alike.
Compelling and well maintained blogs help businesses drive brand awareness and traffic, earn credibility, and improve search engine rankings.Top
High bounce rates can be lowered by improving design and performance elements, such as:Top
Breadcrumb navigation in a type of secondary website navigation menu, usually placed near the top of a website, and most often, below the main navigation.
Breadcrumb navigation increases website usability, by giving visitors a sense of where they are in a site's hierarchy, and allowing them users to easily trace their way back to the homepage.