A Uniform Resource Locator, or URL, is the web address of a resource, usually a web page. The URL of this web page is
A unique visitor is a key web analytics metric that represents a person who visits a site at least once within a reporting period; typically 1 month. Unique visitors are usually tracked using first-party cookies set on visitors' computers; therefore, a visitor to a website from two different computers within the reporting period would count as 2 uniques visitors.See also: Performance Metric Top
URL normalization, or URL canonicalization is the process of indicating to search engines which is the preferred version of a web page if its content is available from other URLs on the site. This helps search engines avoid crawling different versions of the same content, and controls how web pages accumulate link equity.
Examples of different URLs that may exist for the same web page include:
URL redirection, or URL forwarding, is the process of forwarding one URL to another. When an URL is ridirected, all traffic from the former page or site is automatically sent to the new one. Redirects are useful in preventing broken links when a web page is deleted or needs to be renamed, or when a website changes its domain name.
URL redirects may be executed by a web page, such as a with the Meta refresh; however, server-side redirects, are faster, more user-friendly, and transfer the most link equity to the destination page. The most search-friendly URL redirect is the 301 Permanent RedirectTop
A URL rewrite is a modification to a web page's URL, usually to create a clean, more user-friendly, search-engine-friendly link. The most common form of URL rewrite is mod_rewrite, used in the Apache web server.Top
User Generated Content, or UGC, is web content created by visitors to a website, as opposed to by the site's owner or editors. User generated content is a Web 2.0 phenomenon, and is cultivated in web forum discussions, blog comments, and social media platforms.
Rich UGC can be seen as a sign of good visitor engagement, and has the benefit of adding new, relevant content to a website, without the input of the site owner.Top
On the Web, user intent can be defined as a person's particular goal in using a web application or website. In search, user intent can be deduced from keywords used in search queries, and can be divided into 4 categories: