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SEO Glossary

An ever-growing glossary of SEO Jargon

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SEO Glossary » w

See World Wide Web Consortium Top
Web 2.0

Web 2.0 is a buzzword coined in 1999 to describe the emergence of technology and websites that extend beyond static pages to allow visitor interaction and user generated content, rather than information retrieval only. So-called Web 2.0 technologies brought about the social media revolution—allowing people to easily share interesting content with one another without using email.

Examples of Web 2.0 websites include:

  • Wikis: Collaborative content websites such as Wikipedia
  • Social networking sites: Platforms used to interact and share ideas, such as Facebook, Twitter, and LinkedIn
  • Blogs: Web logs that traditionally encourage visitor comments
  • Media sharing: Podcasts, Audio Files and Videos on platforms such as iTunes, SoundCloud, and YouTube
  • Message boards: Forums where anyone can hold conversations by posting and reading messages
  • Question and Answer sites: Where people collaborate on giving the best answers to anyone's questions, on site's like Yahoo! Answers and Quora
Web Accessibility
See Website Accessibility Top
Web Analytics

Web Analytics is the field of Internet data and web site traffic analysis. A variety of Web analytics applications are available to collect, measure, analyze, and report website traffic. Analytics data is used to determine how various pages of a website perform, which allows site administrators to improve traffic and visitor engagement.

Common analytics measurements are unique visitors, conversion rates, bounce rates, visit duration, exit pages and many other key engagement metrics.

See also: Google Analytics Top
Web Browser

A web browser is an application used to access web pages on the Internet or other network. Web browsers function by rendering HTML code written to display web page content.

Popular web browsers include Mozilla's Firefox, Google's Chrome, Microsoft's Internet Explorer, Opera, and Safari.

Web Cache

A web cache is a system for storing web pages on a device to reduce page load times on subsequent visits.

Web browsers implement caching in the form of reserved directories that temporarily store HTML files and images. These directories are sometimes called temporary internet files.

Search engines also cache websites, to speed web page retrieval, lower bandwidth costs, and to reduce server load.

Web Content

Web content consists of all text, images, applications, and various types of media published on the pages of a website.

Textual content is the driving force of the Web, continuously crawled and indexed by search engines for ranking according to numerous signals.

Web Crawler

("Search Bot" and "Web Spider" redirects here)

A Web crawler is a type of Internet bot; an automated program used by search engines to retrieve web content from throughout the Internet for inclusion into their search indexes.

Webmasters have some control over the rate at which of their pages are crawled and at what rate, through Robots Meta tags, a Robots.txt file.

Common web crawlers include Googlebot and Bingbot.


WYSIWYG is an acronym for What You See Is What You Get. On the Web, WYSIWYG (pronounced WIZ-ee-wig) editors are sometimes used to publish web content by those who lack experience with markup languages. WYSIWYG editors allow users to arrange and format text, images, and other web content in "design view", with HTML and CSS created by the application.

WYSIWYG editors such as Dreamweaver, are convenient for beginners, but often produce redundant, non-Web standard, un-semantic HTML, that can result in slow-loading, inefficient, difficult to maintain websites.

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