This year's new list of updates and changes to Google's search result algorithms - 2014.
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|#||Date||Update||Update type||Noticeable effect|
|6||Oct 17, 2014||Penguin 3.0||Data Refresh||<1% of US English searches|
|5||Sep 23, 2014||Panda 4.1||Ranking Signals||3% - 5% (Location dependent)|
|4||Jun 12, 2014||Payday Loan 3.0||Ranking Signals||Unspecified|
|3||May 20, 2014||Panda 4.0||Ranking Signals||7.5% of English searches|
|2||May 17, 2014||Payday Loan 2.0||Ranking Signals||0.2% of English searches|
|1||Feb 6, 2014||Page Layout #3||Data Refresh||Unspecified|
On Friday, October 17, Google confirmed a fifth—and long anticipated—update to its Penguin algorithm. 3 days later, Google UK's Pierre Far elaborated from his Google Plus page that this latest Penguin update is a slow rolling refresh, expected to be completed in a few weeks time. Penguin 3.0 impacts less than 1% of English queries, and may have more or less impact in other languages.
Google UK's Pierre Far announced on his personal Google Plus page that a slow rollout of an improved Panda algorithm has begun earlier in the week, and would be due to be complete the following week.
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely
On June 12th, Google's Matt Cutts announced on Twitter that the third version of the Payday Loan algorithm was rolling out. Coming less than a month following the Payday Loans previous update, this rollout seemingly had little effect on spammy query spaces.
Cutts did specify (somewhat ambiguously) that this Payday Loans update specifically targeted spammy queries, versus spammy websites.
On the same day as his Payday Loan 2.0 announcement, Matt Cutts brought news via Twitter of a Panda 4.0 update. Google stopped publically confirming refreshes to the Panda filter since the Panda Recovery Update of July 2013, and the 4.0 label offered Cutts immediately confirmed that this update wasn't just a data refresh.
On Tuesday May 20th, Google's Matt Cutts announced via Twitter that the next generation of Google's Payday Loan algorithm was rolled out over the previous weekend. This fit with the high levels of rankings flux seen by many on the 17th.
As with the original Payday Loan Algorithm rollout, this update targeted very spammy queries.
On February 10, Google's Matt Cutts announced via Twitter that Google's Page Layout algorithm had been updated on the 6th.
As with previous refreshes of the Page Layout Algorithm, this update mostly affects websites that have excessive paid ads above the fold.
As Google's algorithms improve, search-friendly website rankings do as well. Learn about Springboard SEO's search engine optimization services.