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Useful Links

Useful sources of trusted information on Web visibility

Useful Sources of Information on Web Visibility

Make educated business decisions based on reliable sources of information from recognized Internet authorities.

This list of web resources can help your organization—from marketing team to CEO.

1. Official Search Engine-approved Recommendations

Separating SEO fact from fiction can be daunting to those unfamiliar with search engine optimization. At Springboard SEO, our first mission is to bring our clients up to speed with the fundamentals of search visibility, and to dispel common SEO myths.

Google search engine

Official Google Guidelines

a. Google's SEO guidelines

Advice on what to look for in an SEO company, and details on which practices are considered unethical and can risk penalties or even removal of your website from Google's index.

b. Google-friendly Sites

A few tips on creating a Google-friendly site.

c. Google's Webmaster Guidelines

Google's general design, technical, and quality guidelines.

Bing search engine

Official Bing Guidelines

d.Bing's Webmaster Guidelines

Several topics on helping content be found and indexed in Bing.


2. Benefits of Web Standards for Businesses

Web standards help reduce the cost and complexity of web development, while increasing long-term website accessibility .

The Web Standards Project

The Web Standards Project (WaSP)

a. Web Standards For Business

The Web Standards Project has helped push the Web—including browser makers such as Microsoft— towards Web standards-compliance since 1998.

The Mozilla Developer Network

Mozilla Developer Network

b. The Business Benefits of Web Standards

The Mozilla Developer Network is the official Mozilla Foundation website for development documentation of web standards and Mozilla projects.


3. Benefits of Website Accessibility for Businesses

An accessible website is available to all, including people with disabilities such as the vision impaired, search engines, and the growing number of people using non-standard user-devices, such as smartphones and tablets.

The W3C's Web Accessibility Initiative

The W3C's Web Accessibility Initiative (WAI)

  1. Developing a Web Accessibility Business Case for Your Organization
  2. Increase Website Use with Web Accessibility

The World Wide Web Consortium (W3C)'s Web Accessibility Initiative (WAI) develops recommendations that act as official guidelines for web developers, Internet browser manufacturers, and other online platforms. The W3C was founded by Tim Berners-Lee, the inventor of the World Wide Web.


Guidelines from leading search engines and authoritative Internet bodies recommend a users-first approach to web publishing, which starts with rich content and user-friendly information design—the starting point of Springboard SEO's methodology.

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