A minisite, sometimes referred to as a microsite, is a small website that offers information on a company's specific product or service.
Minisites consist of one to several pages, and can be valuable in driving traffic to a parent website. A minisite should not be created solely to funnel traffic; instead, it should offer focused content that justifies its existence as a separate website.
Google and other search engines consider it unethical to register multiple exact match domains for various minisites purely to direct traffic to a parent site.
Minisites can add value to a brand by offering:
Minisites allow businesses to individually market:
Minisites have their place, as long as they add real value. They're often best suited for known brands with established websites, not as a primary search engine optimization strategy.