Social media marketing (SMM) refers to the use of social media platforms such as Facebook and Twitter to gain brand exposure and website traffic.
Social media marketing leverages the sharing nature of the Social Web by engaging a brand's target audience. When social media users express their interests and opinions, they often ultimately promote products and services by retweeting, sharing, and linking to compelling content.
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Social media is not just a broadcast channel or a "set it and forget it" magic bullet for lead generation. Marketing on the social web involves connecting with people and building relationships.
With the right strategy, Social marketing is a powerful acquisition channel for most businesses.Learn more about social media for business Back to Springboard SEO's glossary