W3C Validation for SEO? Separating Facts From Fiction

Posted by matt on Tuesday, March 9th, 2010 SEO Tips

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no [...]

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Ye Olde Search Engine Submission Scam

Posted by matt on Tuesday, January 26th, 2010 Internet Marketing

My favorite Caribbean restaurant’s website can be hard to find, even when searching for it by name and city together. I first discovered their site last year by looking at their take-out menu after ordering a delicious meal.
When I visit a site that holds some interest for me – and it lacks basic functionality such [...]

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5 Ways SEOMoz’s Newest Backlink Tool Could Improve

Posted by matt on Thursday, January 21st, 2010 SEO Tools

SEOMoz is currently allowing free, full access reports from their brand spanking new Open Site Explorer link popularity checker. The online tool has a sleek, intuitive design, and has the potential to pull in many new SEOmoz PRO Memberships, including mine. I highly recommend that you check out the full version for the remaining [...]

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PCMag: SEO is killing the Internet.

Posted by matt on Tuesday, January 5th, 2010 news

According to pcmag.com’s John C. Dvorak, SEO is killing the internet.
Is this guy for real?
Or is John pcmag.com’s answer to Andy Rooney: (Whiny voice:) “Have you ever noticed how SEO is killing the Internet?”.
We all know that controversy is a great way to attract readership, but come on, didn’t you already squeeze all the [...]

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Accepting SEO’s Social Dimension

Posted by matt on Friday, January 1st, 2010 Business, Social Media

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills.
Not that B movie stereotypes dominate our industry, but I [...]

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Google Drops PageRank Data From Webmaster Tools

Posted by matt on Friday, October 16th, 2009 Google, news

Without warning, Google has removed PageRank data from the ‘Diagnostics’ section of their Webmaster Tools (WMT). The majority of the SEO community once considered PageRank to be the quintessential metric to track , but the last few years have seen a steady decrease in the little green bar’s popularity.

Webmaster Trends Analyst Susan Moskwa commented in [...]

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SEOmoz releases new Mozbar

Posted by matt on Sunday, August 2nd, 2009 SEO Tools

I’ve been using SEOmoz’s Mozbar for about a month now, and am looking forward to getting a Pro SEOMoz account in the very near future. I enjoy comparing the difference in Mozrank and Pagerank on all the pages I visit, but I have to admit, I haven’t explored the toolbar as much as I probably [...]

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The Cynic’s Guide to Interpreting Google

Posted by matt on Thursday, June 25th, 2009 Google, Humour, SEO Tips, news

Okay, we like to find the hidden meaning behind what google says poke fun at google, right?
Yesterday, Google’s Non-Profits Team Google Grants published a post on their official blog, about a training session they held recently in Washington D.C. Their blog entry details the material that was taught to campaign managers on how to [...]

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Bing’s White Paper Category in Need of a 301 Bandaid

Posted by matt on Tuesday, June 23rd, 2009 Bing

By now, those of us even remotely up to date with what’s happening in the search industry know that Bing released its Webmaster Whitepaper almost 2 weeks ago.
I find it refreshing that the Bing Webmaster Center Team has referred to SEO as an opportunity to help your website stand out from the crowd in [...]

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Nofollow no longer an effective tool for PageRank sculpting

Posted by matt on Tuesday, June 16th, 2009 Google, news

In what is arguably the biggest SEO news so far this year, Matt Cutts announced yesterday that using nofollows is no longer a solution to preventing loss of a site’s or page’s link juice, and hasn’t been for over a year!
When the rel=nofollow attribute was introduced in 2005, it was meant as an annotation for [...]

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