The Seven Deadly Sins of Copywriting
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the second most visitors land on your site—they’re probably in a relatively receptive mood. They’ve landed on your site for a reason, but it’s up to you to [...]
Read Full EntryPageRank Dead? I Still Feel a Pulse.
PageRank, HUH! What’s it Good FOR?! Absolu – WAIT – I take it back! PageRank, huh, yeah. What’s it good for?! Absolutely nuthin! Say it again. PageRank! Okay, it makes a good song, but I still haven’t ditched this once be-all-end-all SEO metric. Here’s why. Do you notice sometimes how when almost any type of [...]
Read Full EntryCommon Semantic HTML Mistakes: Are You Making Them? (And Why You Shouldn’t)
This is what it looks like when divs cry. Just as well structured content adds to the user-experience for your site’s visitors, semantic markup, in my opinion, adds to your website’s user-experience for search engines. No, it isn’t the end all be all of on-page SEO—not by a long shot—but if you’re like me and [...]
Read Full EntryWhy Backlinks Are Like Happiness
They come to you when you’re working on building value; into your website, or, the the case of happiness, into your life. Get busy creating value. Build something worthwhile, i.e., That fills a need Is user-friendly Is marketable Then—and only then— should you look at creative ways of acquiring worthwhile links. What goes around comes [...]
Read Full EntryRaven SEO Tools Review
Raven Tools offers a fantastic set of SEO reporting tools. The minimalist interface is clean and intuitive. Unless your only job is preparing website monitoring reports, I think simplicity should be on your software shortlist (there is such thing as too much data). What I like about Raven Tools Raven does keyword tracking really well. [...]
Read Full EntrySchema.org: Comin’ on more than <strong>
My first reaction last week to schema.org was pure excitement. “Finally. the semantic Web is going to make a real difference in the world of search” I gushed. I’ve been spicing up my markup with Microformats for years. Any chance I have to add more semantics to a webpage, I’ll take. A couple of months [...]
Read Full EntryWhat (Not) to Look for in an SEO Company
Search visibility can be very profitable for any business, but equally important is how it’s achieved. What to avoid: keyword spam and content-farmed backlinks A closer look at the websites of many SEO companies—and their clients—shows that without keyword spam, they’re often left only with massive—and often weak—backlink campaigns and exaggerated search visibility guidelines taken [...]
Read Full EntryWhat Google Needs To Do To Get Social Media Right
Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a social platform is to improve organic ranking algorithms through social signals, [...]
Read Full Entry24 Landing Page Improvements that Boost Conversions
Landing page tactics are just as numerous as your conversion goals, but some are consistent winners. Many of the best practices for landing page optimization are simply Web usability guidelines that allow your site visitors to accomplish tasks quickly and efficiently. Some of these best practices, however, have more impact on conversions than others; these [...]
Read Full EntrySEO is Dead. Again.
When I read Chris Dixon’s piece claiming that SEO is “no longer a viable marketing strategy for startups”, I didn’t know what to make of it—ignorance or linkbait? The one-dimensional blurb headlines the article, which is supposedly supported by evidence of lower value websites outranking high value ones due to link popularity. SEO is not [...]
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