Visibility. Usability. Profitability.

SEO Crossword Puzzle #3

Well it's been a few months since our last SEO crossword, so here's the latest, you lucky devils. This latest puzzle touches on some of the SEO-related stuff we deal with on a regular basis at work, as well as a few relatively recent developments in … [Read more]

SEO Crossword Puzzle #2: Google Penalties

Most of the feedback from our last SEO crossword was that it was too difficult, so I toned this one down a whole lot, to a level of 'easy'. If you want more of a challenge, take a stab at an intermediate' SEO crossword. If you need hint or three, … [Read more]

Weekly SEO Hangouts You Don’t Want To Miss

The world of search is changing at a ridiculous rate. Sources that cover these changes aren't exactly lacking—there's no shortage of industry forums, blogs, and social platforms where you can get all the latest SEO news and views. It can be a … [Read more]

Reality Check: Context Applied to Common SEO Advice

As SEOs and other search visibility enthusiasts, we all keep a checklist of standard search engine optimization tactics that match what are generally believed to be Google's ranking signals. Unfortunately, a little information can be a dangerous … [Read more]

SEO Crossword #1

Brushing up on your SEO knowledge doesn't always have to be a time consuming or bland process ;) Here's a fun way to learn more about search engine optimization. Test yourself. Test your friends. Test your cat. What? Here it is; Springboard SEO's … [Read more]

The Seven Deadly Sins of Copywriting

Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the second most visitors land on your site—they're probably in a relatively receptive mood. … [Read more]

PageRank Dead? I Still Feel a Pulse.

PageRank, HUH! What's it Good FOR?! Absolu - WAIT - I take it back! PageRank, huh, yeah. What's it good for?! Absolutely nuthin! Say it again. PageRank! Okay, it makes a good song, but I still haven't ditched this once be-all-end-all SEO … [Read more]

Common Semantic HTML Mistakes: Are You Making Them? (And Why You Shouldn’t)

This is what it looks like when divs cry. Just as well structured content adds to the user-experience for your site's visitors, semantic markup adds to your website's user-experience for search engines. No, it isn't the end all be all of … [Read more]

Raven SEO Tools Review

Raven Tools offers a fantastic set of SEO reporting tools. The minimalist interface is clean and intuitive. Unless your only job is preparing website monitoring reports, I think simplicity should be on your software shortlist (there is such thing … [Read more]

Schema.org: Comin’ on more than <strong>

My first reaction last week to schema.org was pure excitement. "Finally. the semantic Web is going to make a real difference in the world of search" I gushed. I've been spicing up my markup with Microformats for years. Any chance I have to add … [Read more]

What (Not) to Look for in an SEO Company

Search visibility can be very profitable for any business, but equally important is how it's achieved. What to avoid: keyword spam and content-farmed backlinks A closer look at the websites of many SEO companies—and their … [Read more]

What Google Needs To Do To Get Social Media Right

Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a … [Read more]

24 Landing Page Improvements that Boost Conversions

Landing page tactics are just as numerous as your conversion goals, but some are consistent winners. Many of the best practices for landing page optimization are simply Web usability guidelines that allow your site visitors to accomplish tasks … [Read more]

SEO is Dead. Again.

When I read Chris Dixon's piece claiming that SEO is "no longer a viable marketing strategy for startups", I didn't know what to make of it—ignorance or linkbait? The one-dimensional blurb headlines the article, which is supposedly supported by … [Read more]

10 Steps To Writing Better Web Content

Your Web content is in a constant battle against a number of variables competing for your readers' attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day. For those reasons … [Read more]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I've seen salesmen's jaws drop when learning of the huge profits attainable by selling a service that is actually … [Read more]

Mike and Joe’s Big Online Reputation Mismanagement Adventure

Joe Blow doin his thang Early this week, a good chunk of the SEO community went on a virtual lynching of Joe "Blow" we'll call him, an SEO from Columbus, Ohio. A blog post by Mike Halvorsen—a reputable SEO from the same city—quickly … [Read more]

Why exact match domain competitors shouldn’t scare you

I, along with everyone else, have used exact match domain names in the past, but for the most part (with some minor exceptions) I've abandoned them in favour of more brandable solutions. If an exact match domain and brandability coincide, then great, … [Read more]

Why Quora isn’t Just a Flash in the Pan

I've been using Quora on an almost daily basis for the last couple of months and I love it. The culture is great; it reminds me a bit of the freenode IRC network (minus the real-time factor). People have hung out in the same IRC channels on the same … [Read more]

Facebook Breadcrumbs Are For the Birds

I've always been aggravated with Facebook's unintuitive interface. Every time they roll out a new version of the site, I'm let down by the lack of a user-friendly site architecture. If Facebook has any UX specialists on staff, I have a hunch … [Read more]

I Sphinn SERPD, and I SERPD Sphinn

I'm very happy to see a new social SEM/SEO news site pop up, and with with some familiar and friendly faces behind it to boot. Hi, SERPD, the pleasure is all mine! Since Sphinn did away with their voting system at the beginning of the month in … [Read more]

Work in Search? Don’t Worry About Google Instant

Before the SEO world gets its collective panties in a knot about Google Instant's potential for putting us all out of work, it would be a good idea to remember why people use search engines in the first place: we want information suited to our … [Read more]

W3C Validation for SEO? Separating Facts From Fiction

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it's easy to demonstrate to a client that a competitor's page has 376 errors, and then … [Read more]

Ye Olde Search Engine Submission Scam

My favorite Caribbean restaurant's website can be hard to find, even when searching for it by name and city together. I first discovered their site last year by looking at their take-out menu after ordering a delicious meal. When I visit a site … [Read more]

5 Ways SEOMoz’s Newest Backlink Tool Could Improve

SEOMoz is currently allowing free, full access reports from their brand spanking new Open Site Explorer link popularity checker. The online tool has a sleek, intuitive design, and has the potential to pull in many new SEOmoz PRO Memberships, … [Read more]

PCMag: SEO is killing the Internet.

According to pcmag.com's John C. Dvorak, SEO is killing the internet. Is this guy for real? Or is John pcmag.com's answer to Andy Rooney: (Whiny voice:) "Have you ever noticed how SEO is killing the Internet?". We all know that controversy … [Read more]

Accepting SEO’s Social Dimension

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom's basement and surrounded by Coke cans isn't typically known … [Read more]

Google Drops PageRank Data From Webmaster Tools

Without warning, Google has removed PageRank data from the 'Diagnostics' section of their Webmaster Tools (WMT). The majority of the SEO community once considered PageRank to be the quintessential metric to track , but the last few years have seen a … [Read more]