Usability-first Search Engine Optimization

Big Changes to Penguin

Huge changes in the SEO world last week Google’s Penguin algorithm (which targets and punishes sites that have a lot of spammy backlinks) was updated last week, after about 2 years. It’s generally accepted that the last Penguin update was in October of 2014. Until now, Penguin ran—very—intermittently, filtering all sites on the internet, evaluating them […]

Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism

On  March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google’s apparent shift towards pushing known brands in the Search engine results. The basic observation made by the SEO community at large is that since February 2009, search results for generic terms such as “car” or “laptop” have been favoring the […]