Visibility. Usability. Profitability.

What (Not) to Look for in an SEO Company

Confused Geeky Woman

Search visibility can be very profitable for any business, but equally important is how it’s achieved. What to avoid: keyword spam and content-farmed backlinks A closer look at the websites of many SEO companies—and their clients—shows that without keyword spam, they’re often left only with massive—and often weak—backlink campaigns and exaggerated search visibility guidelines taken [...]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

leprechaun-gold

Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to [...]

Accepting SEO’s Social Dimension

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills. Not that B movie stereotypes dominate our industry, but I [...]

Forbes Survey Gives SEO Big Thumbs Up

Forbes Media has released the results of its “Ad Effectiveness Survey“, revealing the digital marketing preferences among senior marketing executives polled. The survey, published yesterday was conducted between February 19, 2009 and March 19, 2009 in order to better understand behaviors and beliefs regarding digital marketing, and to predict areas of growth and weakness in [...]