Usability-first Search Engine Optimization

The 3 Pillars of SEO or: How I Learned to Stop Riding the Algorithm

A little information can be a dangerous thing. Ranking factor lists; Tweets from Matt Cutts; the latest Google Update, etc. With context, all indispensable information. Without context—and without a well rounded Web background, the SEO novice can easily get lost in a world of bogus advice and exaggerated benefits. Before we continue: this isn’t an […]

Reality Check: Context Applied to Common SEO Advice

As SEOs and other search visibility enthusiasts, we all keep a checklist of standard search engine optimization tactics that match what are generally believed to be Google’s ranking signals. Unfortunately, a little information can be a dangerous thing.