Usability-first Search Engine Optimization

PageRank Dead? I Still Feel a Pulse.


PageRank, HUH! What’s it Good FOR?! Absolu – WAIT – I take it back! PageRank, huh, yeah. What’s it good for?! Absolutely nuthin! Say it again. PageRank! Okay, it makes a good song, but I still haven’t ditched this once be-all-end-all SEO metric. Here’s why. Do you notice sometimes how when almost any type of […]

Raven SEO Tools Review


Raven Tools offers a fantastic set of SEO reporting tools. The minimalist interface is clean and intuitive. Unless your only job is preparing website monitoring reports, I think simplicity should be on your software shortlist (there is such thing as too much data). What I like about Raven Tools Raven does keyword tracking really well. […]

5 Ways SEOMoz’s Newest Backlink Tool Could Improve

SEOMoz is currently allowing free, full access reports from their brand spanking new Open Site Explorer link popularity checker. The online tool has a sleek, intuitive design, and has the potential to pull in many new SEOmoz PRO Memberships, including mine. I highly recommend that you check out the full version for the remaining 24 […]

SEOmoz releases new Mozbar

I’ve been using SEOmoz’s Mozbar for about a month now, and am looking forward to getting a Pro SEOMoz account in the very near future. I enjoy comparing the difference in Mozrank and Pagerank on all the pages I visit, but I have to admit, I haven’t explored the toolbar as much as I probably […]

Google Announces Search-based Keyword Tool

Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign […]

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on […]

Google Webmaster Tools Upgrades their Crawl Errors Feature

This week Google added another source of useful data to the crawl error section of their Webmaster Tools. The original addition of this feature to the popular tools in August 2006 allowed account holders to view the types and counts of server crawl errors such as URLS not found, not followed, restricted and timed out. […]