Usability-first Search Engine Optimization

What (Not) to Look for in an SEO Company

Search visibility can be very profitable for any business, but equally important is how it’s achieved. What to avoid: keyword spam and content-farmed backlinks A closer look at the websites of many SEO companies—and their clients—shows that without keyword spam, they’re often left only with massive—and often weak—backlink campaigns and exaggerated search visibility guidelines taken […]

SEO is Dead. Again.

When I read Chris Dixon’s piece claiming that SEO is “no longer a viable marketing strategy for startups”, I didn’t know what to make of it—ignorance or linkbait? The one-dimensional blurb headlines the article, which is supposedly supported by evidence of lower value websites outranking high value ones due to link popularity. SEO is not […]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to […]

Ye Olde Search Engine Submission Scam

My favorite Caribbean restaurant’s website can be hard to find, even when searching for it by name and city together. I first discovered their site last year by looking at their take-out menu after ordering a delicious meal. When I visit a site that holds some interest for me – and it lacks basic functionality […]