Visibility. Usability. Profitability.

What Google Needs To Do To Get Social Media Right

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Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a social platform is to improve organic ranking algorithms through social signals, [...]

Why Quora isn’t Just a Flash in the Pan

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I’ve been using Quora on an almost daily basis for the last couple of months and I love it. The culture is great; it reminds me a bit of the freenode IRC network (minus the real-time factor). People have hung out in the same IRC channels on the same networks for years, and think the [...]

I Sphinn SERPD, and I SERPD Sphinn

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I’m very happy to see a new social SEM/SEO news site pop up, and with with some familiar and friendly faces behind it to boot. Hi, SERPD, the pleasure is all mine! Since Sphinn did away with their voting system at the beginning of the month in favor of editorially chosen featured articles, a lot [...]

Accepting SEO’s Social Dimension

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills. Not that B movie stereotypes dominate our industry, but I [...]

The Emerging Vision for Market Research

If there’s any question in your mind whether social media is merely a passing trend or a major consideration in any internet marketing campaign, wonder no longer. Last month, more than 200 major advertising and market research executive representatives attended the sold out Industry Leader Forum – “Transforming Research. Are You Listening” – held by [...]

SEO Rapper – Design Coding

I just discovered The Poetic Prophet (AKA The SEO Rapper). Here he is rapping about how web standards and proper design can affect the ranking and conversion of pages on your site. Visit the Poetic Prophet’s YouTube page. You know you want to.

Google Launches SearchWiki

Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google’s index, for your own personalized results on return visits to the Goog. As well as allowing users to edit, reorder, and remove search results to [...]

Microsoft Research Unveils Social Search Engine ‘uRank’

Microsoft Research has released a new social search engine prototype called “uRank”. Social search engines boast personalization features such as allowing users to move search results around to better suit their tastes, and share information with others. uRank “…allows people to organize, edit and annotate search results…to better support people as they are exploring a [...]