Usability-first Search Engine Optimization

How to Remove Code Bloat From WordPress Header

Most content management systems try to add as many features to their platforms as possible, and WordPress is certainly no exception to this rule. I like to choose my “features”, but disabling them from the dashboard is often not an option. Whether you want to minimize code bloat to improve performance, or tighten up security […]

Common Semantic HTML Mistakes: Are You Making Them? (And Why You Shouldn’t)

This is what it looks like when divs cry. Just as well structured content adds to the user-experience for your site’s visitors, semantic markup adds to your website’s user-experience for search engines. No, it isn’t the end all be all of on-page SEO—not by a long shot—but if you’re like me and believe that well […]

W3C Validation for SEO? Separating Facts From Fiction

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no […]

Nofollow no longer an effective tool for PageRank sculpting

In what is arguably the biggest SEO news so far this year, Matt Cutts announced yesterday that using nofollows is no longer a solution to preventing loss of a site’s or page’s link juice, and hasn’t been for over a year! When the rel=nofollow attribute was introduced in 2005, it was meant as an annotation […]