Visibility. Usability. Profitability.

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on [...]