The world of search is changing at a ridiculous rate. Sources that cover these changes aren’t exactly lacking—there’s no shortage of industry forums, blogs, and social platforms where you can get all the latest SEO news and views. It can be a challenge just to filter the BS from the real deal. Even once you’ve found a great source of curated SEO content, what’s often missing is context; knowing how to interpret information, and fit it into your overall marketing strategy.
Well you can rejoice. Thanks to Google+ Hangouts On Air (or just ‘HOA’), an increasing number of SEO superheroes are regularly joining forces for public webcasts, discussing everything from weekly industry news to specific topics.
A couple of the hangouts here fall into the (only slightly) broader category of Digital marketing, but still focus primarily on search—or at least Web—visibility. This is obviously a moot point, though, since today’s “SEO” encapsulates social media, content strategy, web usability, and so much more.
The Spontaneous, juicy nuggets of information are what I love most about these webcasts. The often candid opinions offered by seasoned veterans can be pretty revealing, illuminating, and often, self-assuring.
1. The Regulators
David Harry, Terry Van Horne, and Steve Gerencser; 3 really knowledgeable guys, passionate about search, and air their views (rant, basically) every week on the latest industry news and technology, with absolutely no pretence—the SEO world’s version of Waldorf, Statler, and maybe Sam the Eagle. Justin Parks was part of the crew before he became too busy to stay on, so I’m not really sure which Muppet character he would be. Anyway, these guys “get it”, and their show kind of makes me feel at home, what with all the swearing and
David Harry, a.k.a TheGypsy, began business development consulting in 1993 moved his talents online 1998. He’s been involved with SEO since 2001, and is a founder of the SEO Training Dojo community, and runs Verve Developments. David’s writing credits include posts at Search Engine Watch.
Terry Van Horne:, a.k.a MasterT, has been developing and marketing websites since the early nineties, and is co-founder of the SEO Dojo with David Harry. Terry is the founder of the not-for-profit consumer advocacy group SEO Pros, and has a few writing credits over at at searchenginewatch.com.
Steve Gerencser, a.k.a feydakin, has been developing web sites since 1994, and has 20 years of experience creating new businesses. Steve is the owner and founder of Steam Driven Media.
Occasionally, Ammon Johns or Barrie Moran will sit in, and they fit in well.
If the format of The Regulators seems super informal, keep in mind that these guys were getting together every Friday before their SEO Dojo was even open to the public. The tone is very conversational, and they aren’t afraid to occasionally butt heads on differing opinions rather than keep up appearances. They haven’t lowered the knob on their down to earth style just because we’re allowed in, and I wouldn’t want it any other way.
Circle +Seotrainingdojo on Google+, and see The Regulators live, every Wednesday at 11AM EST.
2. ISOOSI Tuesday Chat
If I could only watch a couple of SEO/marketing Hangouts each week, ISOOSI Tuesday Chat would be one of them. ISOOSI (rhymes with “Toosdee”) has a bit of what I like from each of the other webcasts I watch: it’s relatively informal—yet still businesslike, has some crazy talented, down to earth hosts, and frequently, stellar guests that have included Danny Sullivan, Alan Bleiweiss, Rae Hoffman, Doc Sheldon, and others.
Carlos Fernandes is the President and Founder of ISOOSI Communications, primarily an SEO/SEM company these days, with offices in Naples Florida, and Los Angeles. Carlos seems like a super professional, bright guy, and has been working in SEO since 1997.
Erik Stafford is the Creative Director of ISOOSI Communications. Erik bring his backgrounds in fine art, programming, and advertising together to add some decent marketing insights to the show.
Ammon Johns is right up there as one of my top 3 or 4 favourite digital marketing personalities. The word mentor comes to mind. Ammon switched over to the world of Internet marketing from web design in 1996 to follow the growing demand for web visibility by site owners. He’s super down to earth, super qualified as ISOOSI’s Resident Expert, and nine times out of ten, when he says something, I either learn something, or feel good about having the same opinion. He’s been referred to as a level 8 SEO.
Bill Slawski of Go Fish Digital isn’t yet officially a resident of the show, but he’s on all the time, so we can count ourselves lucky for that. As cheesy as titles like guru, ninja, and rock star are in the SEO world, sometimes they aren’t enough.
Slawski is revered by pretty much everyone in the industry for his fanatical compilation of and commentary on search patents. He’s been an SEO and internet marketing consultant since 1996, and was a founder and administrator of the popular Cre8asite Forums. Writing credits include Search Engine Watch and Search Engine Land, and print publications Website Magazine, Search Marketing Standard, and Target Marketing. Speaking appearances include Search Engine Strategies (SES), Search Marketing Expo (SMX), and Pubcon.
Since its first official show in November 2013, there’s been an ISOOSI Tuesday every week, except for New Year’s Eve. Guests have already included Rae Hoffman, Eric Enge, Rand Fishkin, AJ Kohn, Dave Naylor, and Greg Boser. Nice.
These guys have a unique show, similar to those great little after-event discussions that the old pros have in hotel bars. Friendly, well informed discussions that offer us all sorts of ideas and things to try. Hard to believe it’s only a few months old.
Catch The ISOOSI Tuesday Chat every Tuesday at 11AM. Circle +ISOOSI Research Engine on Google+, and look for the #isoosichat hashtag.
3. Digital Marketing Excellence Show
The Digital Marketing Excellence Show is pretty polished and formal, as far as marketing Hangouts go. I think the show is aimed at intermediate level marketers; a relatively mainstream market compared with some of the other hangouts that target search obsessed SEO fanatics.
Eric Enge hosts the show, and has a different guest on each week. Eric is pretty well-known in search circles, and as a result, he’s had some big names on the show, including online marketing big shots Brian Clark (Copyblogger), Danny Sullivan, and Rand Fishkin, as well as a few Google employees. If you’re into history, check out his archive of web analytics and search podcasts going back to 2007.
Eric Enge is the CEO of Stone Temple Consulting, an SEO consultancy with offices in Massachusetts and California. He co-authored The Art of SEO published by O’Reilly Media, has regular columns at Search Engine Watch, Search Engine Land, and Forbes, and regularly speaks at industry events that include Search Marketing Expo (SMX), Search Engine Strategies (SES), and PubconM.
If you like a bit more engagement with your Hangout, you might also like The Digital Marketing Answers Show, hosted by Eric Enge, along with +Mark Traphagen, the senior director of online marketing for Stone Temple Consulting. On the first Tuesday of every month, David Amerland (author of Google Semantic Search) joins in, too. The format of this one is almost entirely real-time Q&A, so if you have questions and want to connect with some industry influencers online, it might be worth your time to stop by.
Follow Eric Enge and check out the Digital Marketing Excellence show every Thursday at 3PM EST, with the hashtag #DMEShow on Google Plus. The Digital Marketing Answers Show is every Tuesday at 1PM EST, hashtag of #DMAShow.
- +Eric Enge
- Live Thursdays 3PM EST
4. Max Impact Digital Marketing Show
Max Impact is pretty much the polar opposite of The Regulators, stylistically. This weekly Hangout tends to be filled to capacity, and closely moderated by its host, Max Minzer. Questions are directed by Max to his guests one by one, and everyone is usually pretty agreeable and polite. I’m not usually a fan of such a moderated format, but it seems to work for this show. Max’s goal is to cover his subject as thoroughly as possible over the course of an hour, and he has his questions well planned for each of his guests. This works to the show’s advantage if you’re eager to really get where a particular guest is coming from without interruption.
Guests have included talent such as David Amerland, Bill Slawski, Barrie Moran, Bill Sebald, Rae Hoffman, Eric Enge, Wil Reynolds, Gianluca Fiorelli, Steve Webb, Alan Bleiweiss, Pete Meyers, Ammon Johns, and many others. Whoa.
Max Minzer is a digital marketing and local search consultant, and the owner of Seattle-based ReEngage Consulting. and has a Bachelor of Science, Physics, and Mathematics from the University of Washington.
Max Impact is live every Thursday at 1PM PST. Circle +MaxMinzer on Google Plus, and look for the #MaxImpact hashtag.
- +Max Minzer
- Live Thursdays 1PM PST
So how about you? Have you been watching any of these Hangouts? Do you have others to recommend? Let us know in the comments!