Usability-first Search Engine Optimization

Google Announces Search-based Keyword Tool

Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign associated with that particular site.

If you don’t run an AdWords campaign on the website that you’re doing KW research for, the tool can still come in handy by providing you with a list of related terms; similar to Google’s regular Keyword Tool, but with somewhat broader, yet highly relevant results. If, however, you are logged into your AdWords account when you perform the search, SBKT will display only the keywords that you aren’t already advertising for.

Google Search Based Keyword Tool

For each keyword or keyphrase displayed in the results, columns representing monthly search volume, competition, and suggested bids are offered, as they are in some of Google’s other tools. Some extremely valuable information is offered in the data column that displays what percentage of time you’re showing up in search ad spots for the AdWords campaign you’re running.

SEOs will be glad to know that Google says the Search-based Keyword Tool doesn’t generate keyword ideas from AdWords accounts associated with any websites, and that data is derived from aggregated and anonymous Google search data from Google users in several different countries.

Comments, as usual, are welcomed. Let us know what you think of Google’s Search-based Keyword Tool!