Forbes Media has released the results of its “Ad Effectiveness Survey“, revealing the digital marketing preferences among senior marketing executives polled.
The survey, published yesterday was conducted between February 19, 2009 and March 19, 2009 in order to better understand behaviors and beliefs regarding digital marketing, and to predict areas of growth and weakness in the industry over the next six months.
Some of the highlights of the study
- Search Engine Optimization, Email and e-newsletter marketing are by far the 3 leading methods of digital marketing among respondents.
- Ad networks were the most unpopular, with 50% of respondents stating that the results did not meet their expectations.
- The tools considered most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%), and PPC/search marketing (32%)
- In the coming six months, half of the respondents expect that viral marketing (54%) and SEO (50%) will likely see the biggest increases. Ad networks see the highest percentage of expected decreases (52%).
Forbes Media includes Forbes and Forbes.com, the #1 business site on the Web that reaches 18.6 million people monthly. The results of the “Ad Effectiveness Survey” are available at www.forbes.com/adinfo/research.html