Usability-first Search Engine Optimization

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

Obama's Internet Marketing Camapaign

By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on subsequent visits.’s much higher traffic was complemented by social media platforms such as Facebook, MySpace, YouTube, and Wikis to Organize Volunteers, as well as reaching to various demographics with text messaging for younger voters, and succinct emails to older ones.

Obama's campaign uses Google Website Optimizer

Obama’s web team not only raised incredible sums in $30 and $50 increments, but also maximized their fund raising efforts by running multivariate conversion tests to optimize donations and minimize bounce rates.

Obama Campaign used conversion rate optimization

Obama’s Donations page utilized free Google Website Optimizer to test the most successful of a variation of t-shirt gifts on donations of $30 or more – and on the site’s home page, displayed variations of campaign images, in order to measure bounce rates.

It seems Political Campaign Internet marketing change is here to stay!