Visibility. Usability. Profitability.

Ye Olde Search Engine Submission Scam

Search Engine Submission Scams
My favorite Caribbean restaurant’s website can be hard to find, even when searching for it by name and city together. I first discovered their site last year by looking at their take-out menu after ordering a delicious meal.

When I visit a site that holds some interest for me – and it lacks basic functionality such as an html title, I’ll often look at the bottom of the page for a link to the site’s creator. If it’s a web company, I’ll take a look at the services they offer.

I followed the link I found to a small web design outfit that advertises “Search engine submission” at the bottom of their services page.

Submitting your website to the search engines is the first step to getting found and increasing your website traffic!

If you want people searching on Google, Yahoo! or MSN to find your website – the first step is Search Engine Submission. Search engine submission is the process of getting your website included in the various search engines’ databases. If you’re not listed – there’s little chance of being found!

Don’t wait for valuable exposure – Get Listed Today!

We submit your site to all the major search engines every month for $20 per month. We also Guarantee 7 day listing in Google, Yahoo! or MSN.

$240+tax

Let’s just break this down, shall we.

Submitting your website to the search engines is the first step to getting found and increasing your website traffic!

Opening a text editor (or in this company’s case, Frontpage?) is also a first step to getting found and increasing web traffic . Do you charge a couple of hundred dollars to open the text editor as well? Do you charge $200 to close your html tags as well? </sarcasm> <- This one is free.

Also free: submitting to Google and Bing.

If you want people searching on Google, Yahoo! or MSN to find your website – the first step is Search Engine Submission.

You just said that. Overcompensate much?

Search engine submission is the process of getting your website included in the various search engines’ databases.

Wrong. Search engine submission is the process of submitting your website to the search engines. But whatever.

If you’re not listed – there’s little chance of being found!

Nice way to manipulate the perception of what’s needed to achieve search visibility.

Of course if a site isn’t “listed”, there’s no chance of being found in search. If you aren’t listed, you aren’t listed. Thanks for that insight. But what do listings have to do with search engine submission?

Try: There’s little chance of being found if you aren’t showing up for search terms relevant to your site.

Don’t wait for valuable exposure – Get Listed Today!

Okay, now they’re leaning into their scam a bit harder. Exposure. What they’re saying is: submission implies listings, and listings imply exposure. Therefore, if you want search engine exposure, all you need to do is submit? Smooth.

We submit your site to all the major search engines every month for $20 per month.

Say what? So not only are you charging $240 to knock on Google’s door to tell them you exist (and maybe Yahoo and Bing), but you’re going tell them every month? While you’re at it, why don’t you open up every .jpg and .png from the site in Photoshop, re-save them exactly as they are, and re-upload them every month.

Time well spent.

These people are looking for residuals on search engine submission. I’m getting angry now.

We also Guarantee 7 day listing in Google, Yahoo! or MSN.

Does that mean listed in 7 days or for 7 days? Either way, even if this search engine submission scam was worth anything; in search, the only guarantee is that there are no guarantees.

I cringe at the thought of anyone paying for this type of bogus service.

Talking about its indexing process, Google says:

We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well. Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it’s likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form.

Search engine submission scams aren’t as widespread as they were a few years ago; others have taken their place and are regularly used to prey upon naive site owners.

It isn’t my intention to create FUD. If you’re looking for a competent SEO company, ask for references, examples of past work, and educate yourself on at least the basics of web visibility before jumping into bed with any company.

Learn more about search engine submissions.

About matt

Matthew Edward is the founder of Springboard SEO, a usability-first search engine optimization company in Montreal.