Visibility. Usability. Profitability.

Montreal’s Countless Marketing Opportunities

Purchasing patterns change in a recession. Targeting Montreal's focused consumers with the high ROI of SEO will maximize your marketing campaign profits. Engaging in business in a city as culturally rich and seasonally diverse as Montreal opens the … [Read more]

Ethical Linking Campaigns: Fuel for SEO

Backlinks are the fuel that powers all other search engine optimization efforts. Quality backlinks provide web pages with the power to properly respond to search engine optimization techniques, and the currency of that power is measured in … [Read more]

Ultimate Guide to Measuring Quality Backlinks

Augmenting the number of quality websites that link to yours is crucial to any search marketing effort, and offers both direct and indirect benefits to promoting your site. Direct Benefits of backlinks The direct benefit of a high level of … [Read more]

SEOmoz releases new Mozbar

I've been using SEOmoz's Mozbar for about a month now, and am looking forward to getting a Pro SEOMoz account in the very near future. I enjoy comparing the difference in Mozrank and Pagerank on all the pages I visit, but I have to admit, I haven't … [Read more]

The Cynic’s Guide to Interpreting Google

Okay, we like to find the hidden meaning behind what google says poke fun at google, right? Yesterday, Google's Non-Profits Team Google Grants published a post on their official blog, about a training session they held recently in Washington D.C. … [Read more]

Bing’s White Paper Category in Need of a 301 Bandaid

By now, those of us even remotely up to date with what's happening in the search industry know that Bing released its Webmaster Whitepaper almost 2 weeks ago. I find it refreshing that the Bing Webmaster Center Team has referred to SEO as an … [Read more]

Nofollow no longer an effective tool for PageRank sculpting

In what is arguably the biggest SEO news so far this year, Matt Cutts announced yesterday that using nofollows is no longer a solution to preventing loss of a site's or page's link juice, and hasn't been for over a year! When the rel=nofollow … [Read more]

Forbes Survey Gives SEO Big Thumbs Up

Forbes Media has released the results of its "Ad Effectiveness Survey", revealing the digital marketing preferences among senior marketing executives polled. The survey, published yesterday was conducted between February 19, 2009 and March 19, 2009 … [Read more]

Microsoft launches Bing Search Engine 2 Days Early

Bing was originally scheduled for launch June 3, 2009, however, Microsoft's "Decision Engine" went live today, and aims to compete with Google and divert its share with $80 Million in marketing. In announcing the search engine May 28, 2009 … [Read more]

Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism

On  March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google's apparent shift towards pushing known brands in the Search engine results. The basic observation made by the SEO community at large is that since … [Read more]

Google Chrome Better, Not Beta

Download Chrome Chrome Brought Us More Speed When Google announced its release of Chrome in September 2008 - in the unconventional form of a clever, 38 page online comic book - the first thing I noticed with the search giant's first (and opened … [Read more]

The Emerging Vision for Market Research

If there's any question in your mind whether social media is merely a passing trend or a major consideration in any internet marketing campaign, wonder no longer. Last month, more than 200 major advertising and market research executive … [Read more]

SEO Rapper – Design Coding

I just discovered The Poetic Prophet (AKA The SEO Rapper). Here he is rapping about how web standards and proper design can affect the ranking and conversion of pages on your site. Visit the Poetic Prophet's YouTube page. You know you want to. … [Read more]

Google Launches SearchWiki

Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google's index, for your own personalized results on return visits … [Read more]

Google Announces Search-based Keyword Tool

Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google's SBKT suggests terms that are … [Read more]

Google Finally Publishes Official SEO Guide

Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the … [Read more]

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

By now it's widely known that Barrack Obama's superior internet marketing campaign surpassed McCain's online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using … [Read more]

Google Now Indexes Scanned Documents with OCR

Scanned documents now join Flash and .pdf files on the list of non text based formats that are indexable by Google's robots. In an announcement today on Google's Official Blog, Evin Levey (Google Product Manager) described Optical Character … [Read more]

Google Webmaster Tools Upgrades their Crawl Errors Feature

This week Google added another source of useful data to the crawl error section of their Webmaster Tools. The original addition of this feature to the popular tools in August 2006 allowed account holders to view the types and counts of server crawl … [Read more]

Google Earth/Maps About To Get Even Sweeter

Just before noon (EDT) on September 6 2008, GeoEye (formerly ORBIMAGE) successfully launched the highest resolution and most accurate commercial imaging satelite, GeoEye-1, into orbit from the Vandenberg Air Force Base in California.. This week, on … [Read more]

Microsoft Research Unveils Social Search Engine ‘uRank’

Microsoft Research has released a new social search engine prototype called “uRank”. Social search engines boast personalization features such as allowing users to move search results around to better suit their tastes, and share information with … [Read more]

Happy 10th Birthday Google

11 years ago, Larry Page and Sergey Brin renamed their university search engine research project from Backrub to Google; registering the domain Google.com on 11 September 1997. When the 2 Stanford computer science grad students incorporated Google a … [Read more]