Forbes Survey Gives SEO Big Thumbs Up
Forbes Media has released the results of its “Ad Effectiveness Survey“, revealing the digital marketing preferences among senior marketing executives polled.
The survey, published yesterday was conducted between February 19, 2009 and March 19, 2009 in order to better understand behaviors and beliefs regarding digital marketing, and to predict areas of growth and weakness in [...]
Microsoft launches Bing Search Engine 2 Days Early
Bing was originally scheduled for launch June 3, 2009, however, Microsoft’s “Decision Engine” went live today, and aims to compete with Google and divert its share with $80 Million in marketing.
In announcing the search engine May 28, 2009 Microsoft CEO Steve Ballmer said Bing (AKA Kumo) hopes to help users receive the information they’re searching [...]
Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism
On March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google’s apparent shift towards pushing known brands in the Search engine results.
The basic observation made by the SEO community at large is that since February 2009, search results for generic terms such as “car” or “laptop” have been favoring the big [...]
Google Chrome Better, Not Beta
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Chrome Brought Us More Speed
When Google announced its release of Chrome in September 2008 – in the unconventional form of a clever, 38 page online comic book – the first thing I noticed with the search giant’s first (and opened source) browser was its speed. Chrome loaded faster from Windows XP than any of [...]
The Emerging Vision for Market Research
If there’s any question in your mind whether social media is merely a passing trend or a major consideration in any internet marketing campaign, wonder no longer.
Last month, more than 200 major advertising and market research executive representatives attended the sold out Industry Leader Forum – “Transforming Research. Are You Listening” – held by the [...]
Read Full EntrySEO Rapper – Design Coding
I just discovered The Poetic Prophet (AKA The SEO Rapper). Here he is rapping about how web standards and proper design can affect the ranking and conversion of pages on your site. Visit the Poetic Prophet’s YouTube page. You know you want to.
Read Full EntryGoogle Launches SearchWiki
Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google’s index, for your own personalized results on return visits to the Goog. As well as allowing users to edit, reorder, and remove search results to [...]
Read Full EntryGoogle Announces Search-based Keyword Tool
Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign [...]
Read Full EntryGoogle Finally Publishes Official SEO Guide
Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the jack-of-all-trades-but-master-of-none term ‘webmaster’ hints at the rather limited potential value of the document to anyone that’s been involved with [...]
Read Full EntryObama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”
By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on [...]
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