10 Steps To Writing Better Web Content
Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day. For those reasons and many others, it’s crucial to give your readers easy [...]
Read Full EntryThe 3 Lies Wannabe-SEO Salesmen Tell, & Why
Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to [...]
Read Full EntryMike and Joe’s Big Online Reputation Mismanagement Adventure
Joe Rozsa doin his thang Early this week, a good chunk of the SEO community went on a virtual lynching of Joe Rozsa, an SEO from Columbus, Ohio. A blog post by Mike Halvorsen—a reputable SEO from the same city—quickly became a good example of how not to react to public outrage when your misdeeds [...]
Read Full EntryWhy exact match domain competitors shouldn’t scare you
I, along with everyone else, have used exact match domain names in the past, but for the most part (with some minor exceptions) I’ve abandoned them in favour of more brandable solutions. If an exact match domain and brandability coincide, then great, I’m obviously all for it. If you’re looking for an opportunity for quicker, [...]
Read Full EntryThink Sex Sells? Not Always.
I often come across sexually provocative advertising that makes me chuckle. Some of it is subtle, some is downright raunchy, and if I’m lucky enough to spot it, (almost) cleverly subliminal. Subliminal advertising: Great for a laugh Subliminal advertising can get pretty creative since it has to be below the threshhold of concious perception to [...]
Read Full EntryWhy Quora isn’t Just a Flash in the Pan
I’ve been using Quora on an almost daily basis for the last couple of months and I love it. The culture is great; it reminds me a bit of the freenode IRC network (minus the real-time factor). People have hung out in the same IRC channels on the same networks for years, and think the [...]
Read Full EntryFacebook Breadcrumbs Are For the Birds
I’ve always been aggravated with Facebook’s unintuitive interface. Every time they roll out a new version of the site, I’m let down by the lack of a user-friendly site architecture. If Facebook has any UX specialists on staff, I have a hunch their primary goal is to dissuade users from tightening the screws on privacy [...]
Read Full EntryI Sphinn SERPD, and I SERPD Sphinn
I’m very happy to see a new social SEM/SEO news site pop up, and with with some familiar and friendly faces behind it to boot. Hi, SERPD, the pleasure is all mine! Since Sphinn did away with their voting system at the beginning of the month in favor of editorially chosen featured articles, a lot [...]
Read Full EntryWork in Search? Don’t Worry About Google Instant
Before the SEO world gets its collective panties in a knot about Google Instant‘s potential for putting us all out of work, it would be a good idea to remember why people use search engines in the first place: we want information suited to our specific needs. Google states: … “By predicting your search and [...]
Read Full EntryW3C Validation for SEO? Separating Facts From Fiction
Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no [...]
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