Usability-first Search Engine Optimization

Accepting SEO’s Social Dimension

The social aspect of SEO
Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills.

Not that B movie stereotypes dominate our industry, but I think you see what I’m getting at.

The ass-kissing, social climbing, or mutual m*sturbating nature of “link building” can be a real turn off to someone attracted to the more technical aspects of search. But the harsh reality is that building an online business is in many ways similar to running a brick and mortar operation; you need to develop professional relationships beyond your clientele if you want to succeed with your online ventures.

With some social skills (or at least interaction), your chances of discovering mutually beneficial opportunities and partnerships increase exponentially.

I’ll admit that I’d like to see Google put less value on incoming links. If unethical schemes for exaggerating a site’s worth were reserved to on-site tactics, some of us wouldn’t feel so bitter about the indexing advantages acquired by those willing to chance paying for links.

With all cards closer to – if not on – the table, quality content and site architecture would take on even greater importance in establishing a visible web presence.

But I digress.

For the time being, the right types of links matter – a lot. So let’s accept it. For now.

Visualize your Web site as a shop that you opened on the edge of town. If enough reliable tenants were to vouch for you, the landlord would probably trust you enough to rent you a choice spot, closer to the center of town.

With some connections and networking, chances are you’ll find a more visible section of online real estate from which to run your business; especially if you continue to nourish your inner geek’s appetite for the more technical SEO skillsets.

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About matt

Matthew Edward is the founder of Springboard SEO, a usability-first search engine optimization company in Montreal.