Usability-first Search Engine Optimization

Microsoft Research Unveils Social Search Engine ‘uRank’

uRank Social Search Engine

Microsoft Research has released a new social search engine prototype called “uRank”. Social search engines boast personalization features such as allowing users to move search results around to better suit their tastes, and share information with others.

uRank “…allows people to organize, edit and annotate search results…to better support people as they are exploring a topic, comparing information, keeping track of what they’re learning, and collaborating with others…”. Microsoft Research proposes to use these interactions to contribute to the perceived relevance of search results opposed to traditional algorithmic methods of search engine results indexing. uRank is currently accessible to US users only. Apparently they’re ‘working on that’.