Usability-first Search Engine Optimization

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

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Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to […]

W3C Validation for SEO? Separating Facts From Fiction

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no […]

PCMag: SEO is killing the Internet.

According to pcmag.com’s John C. Dvorak, SEO is killing the internet. Is this guy for real? Or is John pcmag.com’s answer to Andy Rooney: (Whiny voice:) “Have you ever noticed how SEO is killing the Internet?”. We all know that controversy is a great way to attract readership, but come on, didn’t you already squeeze […]