Visibility. Usability. Profitability.

What Google Needs To Do To Get Social Media Right

google-social-media-failures

Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a social platform is to improve organic ranking algorithms through social signals, [...]

The Cynic’s Guide to Interpreting Google

Okay, we like to find the hidden meaning behind what google says poke fun at google, right? Yesterday, Google’s Non-Profits Team Google Grants published a post on their official blog, about a training session they held recently in Washington D.C. Their blog entry details the material that was taught to campaign managers on how to [...]

Google Announces Search-based Keyword Tool

Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign [...]