Visibility. Usability. Profitability.

Schema.org: Comin’ on more than <strong>

My first reaction last week to schema.org was pure excitement. “Finally. the semantic Web is going to make a real difference in the world of search” I gushed. I’ve been spicing up my markup with Microformats for years. Any chance I have to add more semantics to a webpage, I’ll take. A couple of months [...]

What Google Needs To Do To Get Social Media Right

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Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a social platform is to improve organic ranking algorithms through social signals, [...]

Why exact match domain competitors shouldn’t scare you

exact-match-domain-competition

I, along with everyone else, have used exact match domain names in the past, but for the most part (with some minor exceptions) I’ve abandoned them in favour of more brandable solutions. If an exact match domain and brandability coincide, then great, I’m obviously all for it. If you’re looking for an opportunity for quicker, [...]

Work in Search? Don’t Worry About Google Instant

Before the SEO world gets its collective panties in a knot about Google Instant‘s potential for putting us all out of work, it would be a good idea to remember why people use search engines in the first place: we want information suited to our specific needs. Google states: … “By predicting your search and [...]

Ye Olde Search Engine Submission Scam

My favorite Caribbean restaurant’s website can be hard to find, even when searching for it by name and city together. I first discovered their site last year by looking at their take-out menu after ordering a delicious meal. When I visit a site that holds some interest for me – and it lacks basic functionality [...]

Accepting SEO’s Social Dimension

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills. Not that B movie stereotypes dominate our industry, but I [...]

Google Drops PageRank Data From Webmaster Tools

Without warning, Google has removed PageRank data from the ‘Diagnostics’ section of their Webmaster Tools (WMT). The majority of the SEO community once considered PageRank to be the quintessential metric to track , but the last few years have seen a steady decrease in the little green bar’s popularity. Webmaster Trends Analyst Susan Moskwa commented [...]

The Cynic’s Guide to Interpreting Google

Okay, we like to find the hidden meaning behind what google says poke fun at google, right? Yesterday, Google’s Non-Profits Team Google Grants published a post on their official blog, about a training session they held recently in Washington D.C. Their blog entry details the material that was taught to campaign managers on how to [...]

Nofollow no longer an effective tool for PageRank sculpting

In what is arguably the biggest SEO news so far this year, Matt Cutts announced yesterday that using nofollows is no longer a solution to preventing loss of a site’s or page’s link juice, and hasn’t been for over a year! When the rel=nofollow attribute was introduced in 2005, it was meant as an annotation [...]

Microsoft launches Bing Search Engine 2 Days Early

Bing was originally scheduled for launch June 3, 2009, however, Microsoft’s “Decision Engine” went live today, and aims to compete with Google and divert its share with $80 Million in marketing. In announcing the search engine May 28, 2009 Microsoft CEO Steve Ballmer said Bing (AKA Kumo) hopes to help users receive the information they’re [...]

Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism

OnĀ  March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google’s apparent shift towards pushing known brands in the Search engine results. The basic observation made by the SEO community at large is that since February 2009, search results for generic terms such as “car” or “laptop” have been favoring the [...]

Google Chrome Better, Not Beta

Download Chrome Chrome Brought Us More Speed When Google announced its release of Chrome in September 2008 – in the unconventional form of a clever, 38 page online comic book – the first thing I noticed with the search giant’s first (and opened source) browser was its speed. Chrome loaded faster from Windows XP than [...]

Google Launches SearchWiki

Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google’s index, for your own personalized results on return visits to the Goog. As well as allowing users to edit, reorder, and remove search results to [...]

Google Announces Search-based Keyword Tool

Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign [...]

Google Finally Publishes Official SEO Guide

Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the jack-of-all-trades-but-master-of-none term ‘webmaster’ hints at the rather limited potential value of the document to anyone that’s been involved with [...]

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on [...]

Google Now Indexes Scanned Documents with OCR

Scanned documents now join Flash and .pdf files on the list of non text based formats that are indexable by Google’s robots. In an announcement today on Google’s Official Blog, Evin Levey (Google Product Manager) described Optical Character Recognition (OCR) technology’s ability to convert images of text into actual text that can be searched and [...]

Google Webmaster Tools Upgrades their Crawl Errors Feature

This week Google added another source of useful data to the crawl error section of their Webmaster Tools. The original addition of this feature to the popular tools in August 2006 allowed account holders to view the types and counts of server crawl errors such as URLS not found, not followed, restricted and timed out. [...]

Google Earth/Maps About To Get Even Sweeter

Just before noon (EDT) on September 6 2008, GeoEye (formerly ORBIMAGE) successfully launched the highest resolution and most accurate commercial imaging satelite, GeoEye-1, into orbit from the Vandenberg Air Force Base in California.. This week, on October 7, an image of Kutztown University in Pennsylvania was returned, the first location seen by the satellite when [...]

Happy 10th Birthday Google

11 years ago, Larry Page and Sergey Brin renamed their university search engine research project from Backrub to Google; registering the domain Google.com on 11 September 1997. When the 2 Stanford computer science grad students incorporated Google a year later in a friend’s garage on 7 September 1998, they undoubtedly had no idea that Google [...]