Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism
On March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google’s apparent shift towards pushing known brands in the Search engine results.
The basic observation made by the SEO community at large is that since February 2009, search results for generic terms such as “car” or “laptop” have been favoring the big brand names more than ever before. Obviously, branded companies boast digital marketing budgets and consumer awareness that greatly surpass lesser known brands, but many, including Aaron Wall, speculate that this month saw a spike in the rankings of brand heavyweights like never before.
In his video response, Matt starts by explaining that while there was a recent change in the algorithm, it was not a major update, rather just one of 300 – 400 simple algorithm changes that Google performs annually. Some of the staff over at Googleplex have nicknamed this algorithm tweak “Vince’s Algorithm Change“, in reference to one of Google’s engineers extensively involved in its completion.
Matt goes on to explain that the concept of “Brand” does not really exist in Google’s indexing system. Instead, the notion of trust (TrustRank) is strengthened, relevant inbound links are discussed as usual, and Matt also touches on some of the other standard Google guidelines.
Take a look at the video. Oh, and for some humor, watch as Matt accidentally mixes his words at 2:48 in. “The um, net update, the net uh upshot of this change is pretty simple…”. Just kidding Matt!
…off to strengthen my brand.
Google Chrome Better, Not Beta
Chrome Brought Us More Speed
When Google announced its release of Chrome in September 2008 – in the unconventional form of a clever, 38 page online comic book – the first thing I noticed with the search giant’s first (and opened source) browser was its speed. Chrome loaded faster from Windows XP than any of my other browsers, and displayed pages at lightning speed, thanks at least in part to its V8 JavaScript engine.
Features such as hidden class transitions, dynamic code generation, and precise garbage collection help Chrome outperform it’s peers by about 2:1 in speed. Benchmark tests compared the browser’s speed with that of Safari, Firefox 3, Internet Explorer 7, and Internet Explorer 8.
Chrome Brought Us More Stability
As with many others, my main interest in Chrome laid in the fact that it’s a multi-threaded browser. Single-threaded browsers must be completely restarted if a problem site crashes your current tab or window, but with Chrome’s Task Manager, not only can you see which sites are using the most resources – including memory, processor and data transfer – but you can also terminate problem threads, saving you from having to restart your browser in these cases.
Is Chrome Really Ready To Lose it’s Training Wheels?
4 days ago, on December 11 – only 100 days after Google released the Beta version – Chrome Browser was officially stripped of its beta label. By now, your beta version will have been automatically updated to v1.0.154.36, bringing you the improvements and bug fixes afforded by the last 104 days of user feedback and automatic crash reports analysis.
Chrome v.1 even faster
According to Sunspider Benchmark data, Chrome’s V8 Javascript engine runs 1.4 times faster than its older, beta version, and 1.5 times faster according to the V8 Benchmark.
Other improvements in Chrome’s Official Release:
- Improved bookmarking features (a top users request)
- A more user-friendly privacy control panel
- Improved video and audio plug-in support
So The Bugs Are Mostly Fixed – But where’s the Rest of the Browser
I abandoned Internet Explorer as my browser of choice years ago in favor of much more web standard compliant Firefox and Opera. They were more secure, faster (once loaded) and all around better development tools. Enter Firefox Extensions. If you haven’t used any of the many Firefox extensions, for example the Web Developer Toolbar, you’re missing out. Not just bells and whistles, some serious functionality exists in hundreds of Firefox Extensions.
I’m sure that Chrome will eventually support the addition of useful extensions, and who knows, maybe even outdo Firefox in that department one day; but no RSS reader? In my opinion chrome isn’t ready to be freed of its beta status.
Google Launches SearchWiki
Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google’s index, for your own personalized results on return visits to the Goog. As well as allowing users to edit, reorder, and remove search results to their liking, SearchWiki allows public commenting on search results, letting others know their opinions on individual web sites [Insert scary music here]. Google’s reasoning here is to make it easier for you to find the results that best suit our needs, with these custom indexed results stored in your Google Account.
Well, for those of us with hearts already 100% dedicated to Google, we’ll now have to find other parts of ourselves to dedicate to our beloved search behemoth.
Of course, these pseudo-bookmarked, tailored search results fit nicely into our relatively recent, present day social-media-heavy virtual existence. In the same vein as Del.icio.us, Stumbleupon, Digg, Sphinn, Reddit, Technorati, and countless others, Google now allows us to share our thoughts amongst each other – on the good, bad, and the ugly of all the sites in the Interverse. But wait. Google tells us that The changes you make only affect your own searches
. Well, we’ll see how long until Google revises that statement, because once if those changes did affect public indexing, we might never have to leave Google for online bookmarking or social-networking communities at all. The comments you leave however, will be public.
I don’t know how I’d feel if Google did incorporate the voting system into their results. Actually, I think I do. Personally, I prefer to surf recommendation engines such as StumbleUpon, or other social networking sites such as Digg when I feel like browsing social media. The way I see it, the thing that sets the internet apart from all other forms of media is that the “hits” don’t necessarily prevail in search engines; instead, the Long Tail of media, including the “misses”, have as much of a chance of producing results in the SERPs – as long as the results are relevant. Granted, “relevant” results – while being based on indexing algorithms – do rely on some forms of indirect user input. One site linking to another, for example, counts as a vote in the eyes of Google’s Pagerank algorithm. I just don’t know if I’m ready to welcome the fact wholeheartedly that ‘what mainstream internet deems to be the best results’ could affect my Google experience in such a direct way. In any case, for now at least, the changes we make only affect our own searches.
So Google, you still do it for me, but…
As Googey-baby states: SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the ‘See all notes for this SearchWiki’ link
.
I don’t remember ever seeing an online grafitti feedback system that wasn’t chalk full of gorilla marketing. It’ll be interesting to see how this one plays out.
Google Announces Search-based Keyword Tool
Yesterday evening, Google announced the release of their Search-based Keyword Tool (beta) (SBKT), a nice little addition to their ever expanding suite of free internet marketing and keyword research applications. Google’s SBKT suggests terms that are semantically related to the content of any provided URL – ones that aren’t currently part of an AdWords campaign associated with that particular site.
If you don’t run an AdWords campaign on the website that you’re doing KW research for, the tool can still come in handy by providing you with a list of related terms; similar to Google’s regular Keyword Tool, but with somewhat broader, yet highly relevant results. If, however, you are logged into your AdWords account when you perform the search, SBKT will display only the keywords that you aren’t already advertising for.
For each keyword or keyphrase displayed in the results, columns representing monthly search volume, competition, and suggested bids are offered, as they are in some of Google’s other tools. Some extremely valuable information is offered in the data column that displays what percentage of time you’re showing up in search ad spots for the AdWords campaign you’re running.
SEOs will be glad to know that Google says the Search-based Keyword Tool doesn’t generate keyword ideas from AdWords accounts associated with any websites, and that data is derived from aggregated and anonymous Google search data
from Google users in several different countries.
Comments, as usual, are welcomed. Let us know what you think of Google’s Search-based Keyword Tool!
Google Finally Publishes Official SEO Guide
Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the jack-of-all-trades-but-master-of-none term ‘webmaster’ hints at the rather limited potential value of the document to anyone that’s been involved with the industry for say, a few days. The guidelines 
are a great starting point for someone new to web development, but aside from advice and hints posted by Matt Cutts on his and others’ blogs, the public hasn’t ever had any Googficial (How’s that for a word – Come on Oxford and Websters, I dare you) documentation on how to get better website visibility in Google.
2 days ago, however, Google’s SEO Starter Guide appeared on the Official Google Webmaster (shudder – there’s that word again) Central Blog. Now in terms of the information value in the guide, I’d say it’s a step up from Google’s Webmaster Guidelines, but not by much. New to SEO or web development and need a reliable source of information on how to make your site more search engine friendly? Need information you can trust, since you are new to the game? Well here it is. Which brings me to the real value of these guidelines as far as SEOs and Internet marketers go.
Trust. We know that having the experience with the basic SEO practices outlined in the SEO Starter guide and far beyond is what really makes the difference in a competent Internet Marketing professional, and if there is even a single piece of information in this guide that you aren’t familiar with, you might want to reassess your worth to your clients. However, the basics of SEO, now officially outlined by Google in their guide, will help to take some of the mystery out of SEO for business owners when wondering whether what they’re paying for is actually worth it. Nothing in this guide is new to us, except that Google has finally put it’s stamp of approval of the most basic of SEO principals that we’ve all been using for a long time; and they finally refer to it as SEO as well. Potential clients often want to understand what basic steps you’re taking to help their internet presence in exchange for their hard earned money. Just the fact that Google has official documentation on the basics of SEO is a step in the right direction. Thanks Google.
Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”
By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on subsequent visits. BarackObama.com’s much higher traffic was complemented by social media platforms such as Facebook, MySpace, YouTube, and Wikis to Organize Volunteers, as well as reaching to various demographics with text messaging for younger voters, and succinct emails to older ones.
Obama’s web team not only raised incredible sums in $30 and $50 increments, but also maximized their fund raising efforts by running multivariate conversion tests to optimize donations and minimize bounce rates.
Obama’s Donations page utilized free Google Website Optimizer to test the most successful of a variation of t-shirt gifts on donations of $30 or more – and on the site’s home page, displayed variations of campaign images, in order to measure bounce rates.
It seems Political Campaign Internet marketing change is here to stay!
Google Now Indexes Scanned Documents with OCR
Scanned documents now join Flash and .pdf files on the list of non text based formats that are indexable by Google’s robots. In an announcement today on Google’s Official Blog, Optical Character Recognition (OCR) technology’s ability to convert images of text into actual text that can be searched and indexed. This significant new step in Google’s arsenal will allow for many sources of previously seemingly inaccessible documents on the internet to be readily available, and easily searchable to the masses.
Google’s previous methods of indexing scanned documents utilized page/file titles, and other unreliable sources of metadata in an attempt to index the search engine-unfriendly images. If your Google search does in fact return results that include a scanned document, you’ll still be able to view it in its original form as a .pdf file, as well as the OCR’d text version, available to you through a ‘View As HTML’ link
Google Webmaster Tools Upgrades their Crawl Errors Feature
This week Google added another source of useful data to the crawl error section of their Webmaster Tools. The original addition of this feature to the popular tools in August 2006 allowed account holders to view the types and counts of server crawl errors such as URLS not found, not followed, restricted and timed out. Due to popular demand, this feature is now complimented by the internal or external sources of ‘Not found’ (404) crawl errors
Whether you choose to view the data in the online application, or download all your crawl errors for later analysis, webmasters may use the data to track down exactly where the 404 errors are coming from, fix the internal ones, and attempt to fix the external ones
Crawl Error Sources Data Benefits Search Engine Optimization
If your server spits a 404 error because of an external linking error, the valuable link juice need not go to waste. Knowing the source of the 404 allows you to either contact the site owner to request a correction, or, you can simply 301-redirect the misspelled URL to the correct version. Presto, the vote for your site as an authoritative source of content is restored, earning you the valuable natural Pagerank points that your site deserves from the incoming link
Google Earth/Maps About To Get Even Sweeter
Just before noon (EDT) on September 6 2008, GeoEye (formerly ORBIMAGE) successfully launched the highest resolution and most accurate commercial imaging satelite, GeoEye-1, into orbit from the Vandenberg Air Force Base in California.. This week, on October 7, an image of Kutztown University in Pennsylvania was returned, the first location seen by the satellite when the camera doors opened, 423 miles above the surface of the earth while orbiting at 17,000 miles per hour (4.5 miles per second).
Google, the co-sponsor of the $502 Million project (along with The National Geospatial-Intelligence Agency), will have exclusive online mapping rights to the images. The photo resolution of the GeoEye is 41 cm (16 in), meaning objects of this size may be clearly seen – however government restrictions will allow Google to use only 50 cm (20 in). Currently, Google Earth’s highest resolution images are approximately 60 cm (24 in).
According to Kate Hurowitz, a spokeswoman for Google, the visual difference between the current 60 cm resolution and the upcoming 50 cm resolution, will be that of clearly seeing rooftops compared to clearly seeing vehicles.
GeoEye-2 is scheduled to launch in 2011 or 2012, and has a planned resolution of 25 cm (9.8 in).
Click on the image below for a closer view of the Kutztown campus from GeoEye-1′s first image. (1.26 MB)
Happy 10th Birthday Google
11 years ago, Larry Page and Sergey Brin renamed their university search engine research project from Backrub to Google; registering the domain Google.com on 11 September 1997. When the 2 Stanford computer science grad students incorporated Google a year later in a friend’s garage on 7 September 1998, they undoubtedly had no idea that Google Inc would someday have close to 20,000 full time employees.
Check out the Google Timeline.
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