Visibility. Usability. Profitability.

The Cynic’s Guide to Interpreting Google

Okay, we like to find the hidden meaning behind what google says poke fun at google, right? Yesterday, Google’s Non-Profits Team Google Grants published a post on their official blog, about a training session they held recently in Washington D.C. Their blog entry details the material that was taught to campaign managers on how to [...]

Google Declares “Vince Update” is a Minor Change Only – Not Brand Favoritism

OnĀ  March 4, Matt Cutts responded to questions from concerned SEOs and webmasters regarding Google’s apparent shift towards pushing known brands in the Search engine results. The basic observation made by the SEO community at large is that since February 2009, search results for generic terms such as “car” or “laptop” have been favoring the [...]

Google Finally Publishes Official SEO Guide

Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the jack-of-all-trades-but-master-of-none term ‘webmaster’ hints at the rather limited potential value of the document to anyone that’s been involved with [...]