Usability-first Search Engine Optimization

Nofollow no longer an effective tool for PageRank sculpting

In what is arguably the biggest SEO news so far this year, Matt Cutts announced yesterday that using nofollows is no longer a solution to preventing loss of a site’s or page’s link juice, and hasn’t been for over a year! When the rel=nofollow attribute was introduced in 2005, it was meant as an annotation […]

Forbes Survey Gives SEO Big Thumbs Up

Forbes Media has released the results of its “Ad Effectiveness Survey“, revealing the digital marketing preferences among senior marketing executives polled. The survey, published yesterday was conducted between February 19, 2009 and March 19, 2009 in order to better understand behaviors and beliefs regarding digital marketing, and to predict areas of growth and weakness in […]

Google Chrome Better, Not Beta

Download Chrome Chrome Brought Us More Speed When Google announced its release of Chrome in September 2008 – in the unconventional form of a clever, 38 page online comic book – the first thing I noticed with the search giant’s first (and opened source) browser was its speed. Chrome loaded faster from Windows XP than […]

The Emerging Vision for Market Research

If there’s any question in your mind whether social media is merely a passing trend or a major consideration in any internet marketing campaign, wonder no longer. Last month, more than 200 major advertising and market research executive representatives attended the sold out Industry Leader Forum – “Transforming Research. Are You Listening” – held by […]

Google Finally Publishes Official SEO Guide

Until this week, the closest Google has ever come to publishing anything on recommended Search Engine Optimization practices has been the well known and rather vague Google Webmaster Guidelines. Just the fact that they used the jack-of-all-trades-but-master-of-none term ‘webmaster’ hints at the rather limited potential value of the document to anyone that’s been involved with […]

Google Webmaster Tools Upgrades their Crawl Errors Feature

This week Google added another source of useful data to the crawl error section of their Webmaster Tools. The original addition of this feature to the popular tools in August 2006 allowed account holders to view the types and counts of server crawl errors such as URLS not found, not followed, restricted and timed out. […]

Microsoft Research Unveils Social Search Engine ‘uRank’

Microsoft Research has released a new social search engine prototype called “uRank”. Social search engines boast personalization features such as allowing users to move search results around to better suit their tastes, and share information with others. uRank “…allows people to organize, edit and annotate search results…to better support people as they are exploring a […]