Usability-first Search Engine Optimization

The 3 Pillars of SEO or: How I Learned to Stop Riding the Algorithm

Chasing Google Algorithm

A little information can be a dangerous thing. Ranking factor lists; Tweets from Matt Cutts; the latest Google Update, etc. With context, all indispensable information. Without context—and without a well rounded Web background, the SEO novice can easily get lost in a world of bogus advice and exaggerated benefits. Before we continue: this isn’t an […]

SEO Crossword Puzzle #2: Google Penalties

Most of the feedback from our last SEO crossword was that it was too difficult, so I toned this one down a whole lot, to a level of 'easy'. If you want more of a challenge, take a stab at an intermediate' SEO crossword. If you need hint or three, there's a little function for [...]

Weekly SEO Hangouts You Don’t Want To Miss

ammon-johns

The world of search is changing at a ridiculous rate. Sources that cover these changes aren’t exactly lacking—there’s no shortage of industry forums, blogs, and social platforms where you can get all the latest SEO news and views. It can be a challenge just to filter the BS from the real deal. Even once you’ve […]

SEO Crossword #1

seo-crosswordBrushing up on your SEO knowledge doesn't always have to be a time consuming or bland process ;) Here's a fun way to learn more about search engine optimization. Test yourself. Test your friends. Test your cat. What? Here it is; Springboard SEO's crossword for January 2014.

SEO is Dead. Again.

seo-is-dead

When I read Chris Dixon’s piece claiming that SEO is “no longer a viable marketing strategy for startups”, I didn’t know what to make of it—ignorance or linkbait? The one-dimensional blurb headlines the article, which is supposedly supported by evidence of lower value websites outranking high value ones due to link popularity. SEO is not […]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

leprechaun-gold

Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to […]