Usability-first Search Engine Optimization

What Google Needs To Do To Get Social Media Right

google-social-media-failures

Google has to get past one main sticking point if they hope to stop sucking at social media. They need to think about user experience before trying to figure out how social signals can best improve search. If the main motivation for creating a social platform is to improve organic ranking algorithms through social signals, […]

PCMag: SEO is killing the Internet.

According to pcmag.com’s John C. Dvorak, SEO is killing the internet. Is this guy for real? Or is John pcmag.com’s answer to Andy Rooney: (Whiny voice:) “Have you ever noticed how SEO is killing the Internet?”. We all know that controversy is a great way to attract readership, but come on, didn’t you already squeeze […]

Accepting SEO’s Social Dimension

Many SEOs have coding (opposed to marketing) backgrounds, and enjoy hours on end of alone-time in front of the computer. The stereotypical B movie computer nerd, glued to the monitor in mom’s basement and surrounded by Coke cans isn’t typically known for his social skills. Not that B movie stereotypes dominate our industry, but I […]

The Emerging Vision for Market Research

If there’s any question in your mind whether social media is merely a passing trend or a major consideration in any internet marketing campaign, wonder no longer. Last month, more than 200 major advertising and market research executive representatives attended the sold out Industry Leader Forum – “Transforming Research. Are You Listening” – held by […]

Google Launches SearchWiki

Yesterday, Google launched SearchWiki, the biggest news in Web 2.0 since sliced Wikipedia. Once logged into your google account, SearchWiki allows you move search results up or out of Google’s index, for your own personalized results on return visits to the Goog. As well as allowing users to edit, reorder, and remove search results to […]

Obama’s Campaign suggests “Yes, ‘Google Website Optimizer’ Can”

By now it’s widely known that Barrack Obama’s superior internet marketing campaign surpassed McCain’s online strategy by fostering an efficient online community early on. Both of the campaigns took advantage of online behavioral targeting, using cookies set on visitors browsers to track what types of sites they visited, and displaying targeted ads to them on […]