Usability-first Search Engine Optimization

What (Not) to Look for in an SEO Company

Confused Geeky Woman

Search visibility can be very profitable for any business, but equally important is how it’s achieved. What to avoid: keyword spam and content-farmed backlinks A closer look at the websites of many SEO companies—and their clients—shows that without keyword spam, they’re often left only with massive—and often weak—backlink campaigns and exaggerated search visibility guidelines taken [...]

W3C Validation for SEO? Separating Facts From Fiction

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no [...]