Usability-first Search Engine Optimization

Schema.org: Comin’ on more than <strong>

My first reaction last week to schema.org was pure excitement. “Finally. the semantic Web is going to make a real difference in the world of search” I gushed. I’ve been spicing up my markup with Microformats for years. Any chance I have to add more semantics to a webpage, I’ll take. A couple of months […]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

leprechaun-gold

Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to […]

W3C Validation for SEO? Separating Facts From Fiction

Wanna-be SEO types (you know, the ones that would be better off in boiler rooms) love to pitch W3C Validation as being crucial to SEO for one simple reason; it’s easy to demonstrate to a client that a competitor’s page has 376 errors, and then compare it to the soothing green ‘Congratulations’ of having no […]