Usability-first Search Engine Optimization

The 3 Pillars of SEO or: How I Learned to Stop Riding the Algorithm

Chasing Google Algorithm

A little information can be a dangerous thing. Ranking factor lists; Tweets from Matt Cutts; the latest Google Update, etc. With context, all indispensable information. Without context—and without a well rounded Web background, the SEO novice can easily get lost in a world of bogus advice and exaggerated benefits. Before we continue: this isn’t an […]

10 Steps To Writing Better Web Content

write-better-web-content

Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number of hours in the day. For those reasons and many others, it’s crucial to give your readers easy […]