Usability-first Search Engine Optimization

SEO is Dead. Again.

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When I read Chris Dixon’s piece claiming that SEO is “no longer a viable marketing strategy for startups”, I didn’t know what to make of it—ignorance or linkbait? The one-dimensional blurb headlines the article, which is supposedly supported by evidence of lower value websites outranking high value ones due to link popularity. SEO is not […]

The 3 Lies Wannabe-SEO Salesmen Tell, & Why

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Competitive search visibility can make or break a business, and that fact has many sales teams drooling for a piece of the action. I’ve seen salesmen’s jaws drop when learning of the huge profits attainable by selling a service that is actually legitimate, and won’t land them in legal hot water. Yes, it’s fair to […]