Usability-first Search Engine Optimization

5 Ways SEOMoz’s Newest Backlink Tool Could Improve

SEOMoz is currently allowing free, full access reports from their brand spanking new Open Site Explorer link popularity checker. The online tool has a sleek, intuitive design, and has the potential to pull in many new SEOmoz PRO Memberships, including mine. I highly recommend that you check out the full version for the remaining 24 hours of the free access preview.

One of the first places I headed to look for a review of the tool – before actually looking at it in depth – was SEO Book. Expecting the worst, I was pleasantly surprised to see Aaron Wall cast aside political industry differences, and give the tool a thumbs up. It’s nice to see search resource leaders on the same page sometimes.

I won’t go into all the features of the tool (I urge you to check them out for yourself), but I will cover a few points I’d humbly like to see addressed or improved upon sometime in the future.

  1. On the ‘Linking Pages’ Tab, the title URL of external links are displayed, along with referring page anchor text, page authority, and domain authority.

    • The first search filter gives you the option to filter followed, no-followed and/or 301 redirected links – this is great.

    • The second filter allows you to view links from internal and/or external pages – also great.

    • The third filter allows you to view links to either the page you specify, or ‘all pages on the subdomain’, or ‘all pages on the root domain’.

      SEOMoz's Open Site Explorer

      What I believe is missing here is the ability to view which of the individual pages on the domain are receiving links, should you choose to filter results by ‘all pages on the root (or sub) domain.

  2. When results are given on a domain, they’re displayed at the top of the page in the following format:

    Page Authority [x] – Domain Authority [x] – Linking Root Domains [x] – Total Links [x]
    SEOMoz's OSE

    However, when you filter the results according to your preferences, the new data correlating to those filtered results isn’t displayed at the top of the page; therefore to see the number of results of your filtered data set, you must go to the last page of results to find out. At the very least, it would be a good idea to update the number of ‘Total Links’ on filtered results.

  3. OSE results count

  4. Numbered results would earn another point for usability.

  5. When looking at the tab for ‘Full List of Link Metrics’, in the ‘Domain-Level Metrics’ column, ‘Total links’ s defined as:

    All links including internal, external, followed and no-followed to any page on the given website. Two or more links from the same URL to a single page are treated as one link.

    I’d like the option to view these actual links, as bloated and redundant as a lot of this data can be.

  6. The ‘Linking Domains’ doesn’t give as much information as it could, but SEOMoz has addressed that already – we’ll see some more data in this section in the coming months.

  7. SEOMoz wisely chose to wait until after the 48 hour free-for-all preview to enable .csv export. You’ll have to go Pro for that.

    You have 23 hours and 20 minutes left to data scrape and test the full version of this exciting new tool to your heart’s content – for free.

About matt

Matthew Edward is the founder of Springboard SEO, a usability-first search engine optimization company in Montreal.