Usability-first Search Engine Optimization

SEOmoz releases new Mozbar

I’ve been using SEOmoz’s Mozbar for about a month now, and am looking forward to getting a Pro SEOMoz account in the very near future. I enjoy comparing the difference in Mozrank and Pagerank on all the pages I visit, but I have to admit, I haven’t explored the toolbar as much as I probably should have. The features that interest me the most with it are available only once you get a pro account for $79.00/year. By the way, I have no vested interest in endorsing SEOMoz or their products (in case this is sounding overly promotional), this is purely enthusiasm, I assure you.

And there is now a lot more to be enthusiastic about with the new Mozbar release.


The new ‘analyze page’ button on the toolbar provides valuable off-page information and a wealth of on-page SEO information in one click, including data

  • The URL
  • Page Title
  • Meta Description
  • Meta Keywords
  • H1
  • H2
  • HTML Text
  • Bold/Strong
  • Italic/Em
  • Alt Text
  • Meta Robots
  • Rel=”Canonical” usage
  • IP Address
  • mozRank (for the URL, subdomain and root domain)
  • mozTrust (for the URL, subdomain and root domain)
  • # of External Links (for the URL, subdomain and root domain)
  • # of Linking Domains (for the URL, subdomain and root domain)

Because my on-page SEO strategies include coding pages in accordance with W3C standard recommendations, as well as focusing on semantic markup (often collectively refered to as clean code), this tool is a nice time saver. Quickly scanning a web page for semantically rich elements without having to control-f my way through oodles of nested tables and incredibly bloated HTML is very convenient when a client or colleague is on the phone asking for a quick opinion on the state of of their pages’ code. Sure beats the usual “mmmkay, one sec, let me just also check this.. yes, hold on one minute, just checking something else”.

Thanks Rand!

About matt

Matthew Edward is the founder of Springboard SEO, a usability-first search engine optimization company in Montreal.